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Digital Marketing Official Course
Digital Marketing

Digital Marketing

Digital Marketing is the process of promoting products, services, or brands through digital channels such as search engines, social media, websites, email, YouTube, and online advertising. It helps businesses reach the right audience, generate leads, increase sales, and build a strong online presence. Digital marketing includes SEO, social media marketing, content marketing, Google Ads, email marketing, influencer marketing, affiliate marketing, and analytics. Businesses use these strategies to attract potential customers, engage with them, convert them into buyers, and measure the results of their marketing campaigns.

Rs 25,000
LevelBeginner
DurationConfirm with admissions
Modules24 modules
LanguageUrdu & English
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Practical learning, expert guidance and a clear enrollment conversation before you start.

Course overview

About Digital Marketing

Digital Marketing is the process of promoting products, services, or brands through digital channels such as search engines, social media, websites, email, YouTube, and online advertising. It helps businesses reach the right audience, generate leads, increase sales, and build a strong online presence.

Digital marketing includes SEO, social media marketing, content marketing, Google Ads, email marketing, influencer marketing, affiliate marketing, and analytics. Businesses use these strategies to attract potential customers, engage with them, convert them into buyers, and measure the results of their marketing campaigns.

Learning outcomes

What you’ll learn

  • Build a clear digital marketing strategy
  • Research audiences, channels and customer journeys
  • Create content and campaigns for organic and paid channels
  • Use analytics to measure leads, sales and ROI
  • Plan, launch and improve an integrated campaign
Course content

Curriculum

  1. 01
    Module 1Introduction to Digital Marketing
  2. 02
    Module 2Digital Marketing Strategy
  3. 03
    Module 3Market & Audience Research
  4. 04
    Module 4Branding & Online Presence
  5. 05
    Module 5Content Marketing
  6. 06
    Module 6Social Media Marketing
  7. 07
    Module 7Facebook & Instagram Marketing
  8. 08
    Module 8TikTok Marketing
  9. 09
    Module 9YouTube Marketing
  10. 10
    Module 10Search Engine Optimization (SEO)
  11. 11
    Module 11Google Ads & PPC Advertising
  12. 12
    Module 12Email Marketing
  13. 13
    Module 13Influencer Marketing
  14. 14
    Module 14Affiliate Marketing
  15. 15
    Module 15E-commerce Marketing
  16. 16
    Module 16Lead Generation
  17. 17
    Module 17Conversion Rate Optimization (CRO)
  18. 18
    Module 18Google Analytics & Marketing Analytics
  19. 19
    Module 19Marketing Automation
  20. 20
    Module 20Freelancing & Client Management
  21. 21
    Module 21Digital Marketing Campaign Planning
  22. 22
    Module 22Measuring ROI & Performance
  23. 23
    Module 23Advanced Digital Marketing Strategies
  24. 24
    Module 24Final Project & Campaign Launch
Before you begin

Requirements

  • A laptop or desktop with a reliable internet connection
  • Basic computer and communication skills
  • Commitment to practical assignments and consistent learning
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Course feeRs 25,000
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